Budweiser is scaling back on Superbowl ads this year. Me too. At $8 million per minute, plus production costs (roughly a million per minute), we just felt it made sense to cut back. I hope that those of you who were looking forward to the Fresh Bread of Life commercial will not be too disappointed.
But think about how much money must be made selling beer and chips if it is worth it for them to drop $9 million or so to tell you about their product for 60 seconds! Lots, apparently. I read an article in Forbes that said buying a Superbowl ad is a bargain.
Maybe so, but here’s a better one:
“Come, all you who are thirsty, come to the waters; and you who have no money, come, buy and eat! Come, buy wine and milk without money and without cost. Why spend money on what is not bread, and your labor on what does not satisfy? Listen, listen to me, and eat what is good, and your soul will delight in the richest of fare. Give ear and come to me; hear me, that your soul may live. I will make an everlasting covenant with you, my faithful love promised to David.” (Isaiah 55:1-3)